Have you ever cooked two chickens that looked the same, only to find one was rich and flavourful, while the other was bland and forgettable? Have you ever wondered what the secret is to truly delicious, high-quality chicken?
For most producers, the answer is a mystery. But at King’s Natural Chicken, the secret isn’t a secret at all—it’s a commitment. And it starts long before the chicken, with a single seed planted in our own Southern Alberta soil.
For most commercial chicken operations, feed is treated as a simple input to be optimized for two things: growing chickens as fast as possible, as cheaply as possible. This often means using generic pellets with mystery ingredients sourced from thousands of miles away. There is no connection to the land, no control over the quality, and no transparency for the consumer.
This is a major reason why so much store-bought chicken lacks flavour and why so many families are losing trust in the food they buy.
We knew from the beginning we had to do things differently. For us, the most important part of raising a healthy, delicious chicken is controlling what it eats from day one. That’s why “we grow The wheat and other commodities included in our feed” right here on our family farm.
This isn’t the easy way, but it’s the right way.
By farming our own core ingredients, we aren’t just feeding our chickens; we are nourishing them with the wholesome, natural grains from the same land they are raised on. This allows us to have complete quality control and to make a promise we can stand behind with 100% confidence.
This commitment to our feed is how we can guarantee that our chickens are “never by any means forcefeed, medicate(antibiotics), or inject our finished product keeping it as natural as we can”.
Because we control the process from the seed in the ground to the final product on your table, we don’t need to rely on the shortcuts used by “commercial chicken growers” who are more concerned with speed than quality.
The result is something our own family noticed years ago when we had to rely on store-bought chicken before our facility was complete.
When we were finally able to eat our own chicken again, “There was a noticeable difference… they were plumper juicier and most importantly we knew what they’d Been fed and how they’d been treated”.
That is the difference we want to bring to your family’s table.
The secret to better-tasting chicken isn’t a secret ingredient—it’s integrity. It’s the peace of mind that comes from knowing your food was raised with care, nourished by ingredients from the local soil, and prepared by a family that believes in doing things the right way.
When you choose King’s Natural Chicken, you are choosing a product born from a deep respect for our land, our animals, and the families we serve. It’s a difference we are proud of, and one we are confident you will taste in every single bite.
Ready to taste the difference for yourself? Explore our farm-fresh raw and smoked chicken products today.
Also presented in Hutterite Farm Exchange