You see the labels everywhere you go in the grocery store: “Raised Without Antibiotics,” “Antibiotic-Free,” “No Antibiotics Administered.” It has become a powerful marketing phrase, but what does it actually mean? And more importantly, why should it matter to your family?

Have you ever cooked two chickens that looked the same, only to find one was rich and flavourful, while the other was bland and forgettable? Have you ever wondered what the secret is to truly delicious, high-quality chicken?